Keeping it Reel
The
2013 Atlantic Film Festival starts in style tonight with an Opening Night Party
before getting down to business with a gamut of great flicks, galas, workshops,
seminars and related events. Recently we spoke with the festival’s Executive
Director Wayne Carter about the challenges and rewards of doing what he does
and what audiences can expect over the next 8 days.
How long have you been involved with film and in what capacity?
How long have you been involved with film and in what capacity?
Most
of my career has been involved with film as I began working in my local movie
theatre in Miramichi when I was 14. I spent a large part of my career in
Toronto where I worked in Home Video for quite a few years including a stint as
Vice President at Warner Brothers.
How and when did you get
involved with AFF?
I
moved back to the East Coast and responded to a job posting for the Executive
Director, Atlantic Film Festival and landed the position in April 2012.
What are the challenges
of putting the festival together?
An
event of this magnitude and duration has a lot of moving parts. We want to
ensure we are first and foremost delivering a top notch program of both
Atlantic films but also films from the rest of Canada and abroad. A Film
Festival however has become more than just the films we are showing. We are challenged
to create Events that enrich the overall experience beyond the films that can
encompass learning and business development. Beyond that there is always
the festive aspect of what we do that people enjoy whether it is celebrity
appearances or receptions and parties. We strive to keep it fresh, new and
appealing to a wide audience with varying tastes.
The Atlantic Film Festival's Executive Director, Wayne Carter |
What are the rewards?
The
reward is simple, pleasing audiences. If our audiences enjoy the films and have
a good time we have done our job.
What can audiences
expect this year?
An
incredibly diverse and strong program with some really terrific high profile
films. In addition we are introducing a new French Program which involves
screening 18 important French language films from Canada and abroad in our opening
Friday to Monday block. We are introducing our first "Industry Day"
on Sunday the 15th which in essence is a celebration of our Atlantic Film
Industry with panels, workshops and receptions. On Tuesday night we will
be bringing our Outdoor Film Experience to the Emera Oval for a FREE public
screening of a "10x10" Retrospective which are music videos done by
local filmmakers and musicians. On Wednesday night we a representing a Special
Event at CBC Studio 1 on Bell Road called "From Screen To Score" which
will be a presentation of film and live music highlighting the art of film
composing which will include the premiere of a new film "Top Of The
World" by local filmmaker Shehab Illyas. This Premiere will be of the
film accompanied by live music, a true one of a kind experience. The venue is
very limited seating so we expect this to be a sell out and something people
will be talking about for weeks to come.
Any particular
recommendations?
Not
specifically—we truly are offering something for everyone so my suggestion is
to grab a program guide or download the mobile APP from iTunes and browse the
selection. The films are grouped in "thematic programs" so take a
look at your available time and go crazy!
Why is this an important
event for the entire community here?
The
Atlantic Film Festival's primary purpose is to platform and champion the films
being created by our local film industry. The Festival exposes these films not
only to the audience locally but also to visitors. Film is an integral
part of the cultural fabric of our region and Festivals such as this are key to
the region. On a smaller scale the Festival allows film lovers to see films
from around the world which generally do not receive wide release.
How else are you
involved with the local/regional film community?
As
I am somewhat new to the area I am working hard to get involved in other
aspects of the film industry here. There are a lot of terrific people involved
in it and I look forward to finding new ways my position can be of help.
Is enough being done to
promote that community?
Quite
frankly it is never enough as arts and culture struggle across Canada against
pressure on funding. We find ourselves in an era where Corporate mandates
are very much about return on investment which is a difficult thing for arts as
much of the benefit of art is intangible but is more about who we are as people
and a culture. Art is a people's legacy to future generations. Where film
is concerned the industry is faced with a shift in audience behaviour, similar
to the situation music faced a few years back where people have a wide access
to content, some of it with no monetary benefit to the artists or companies
supporting the artists. We will have to work together to ensure audiences
understand that art and its creation cannot happen without funding. Support
both experiential and financial is required from the public who enjoy this art
to allow it to flourish in the coming decades.
What can we be doing
better?
Make
a point to attend cultural events throughout the year in our region to ensure
they remain vital and sustainable.
What's next on your
agenda?
This
week to put on a fantastic Film Festival for our audiences, next week to rest
and the week after to start planning 2014's Calendar of Events for the 34th
Atlantic Film Festival!