East Coast Lifestyle
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Nova Scotia’s Alex MacLean brings his small town brand to the big time. If you have spent any time travelling through Canada’s Maritime Provinces over the past while – Nova Scotia, New Brunswick, Newfoundland & Labrador, or Prince Edward Island – you have likely seen someone with East Coast Lifestyle proudly emblazoned across their shirt. The East Coast Lifestyle apparel brand has exploded in Atlantic Canada – and beyond – since inventor Alex MacLean launched the product almost four years ago. “I was told to create an invention in a course called Venture Creation,” says MacLean, 25, then a student at Acadia University in Nova Scotia. “I discovered that there was no clothing line locally, at all, in this part of the world. So why not try to brand the east coast, and make people proud of where they’re from? “We’re kind of the underdog of Canada,” he continues, referring to Maritimers. “People often don’t think they can stay here for work, and leave...